giggle + Etsy Wholesale Open Call

Come along with us as we discover new designers and unique products.


At giggle, we’re always on the lookout for fresh and modern products that new parents (and babies) will appreciate. From innovative design to a new twist on old faves, our assortment of items are unique and special. It’s why we’re really excited to partner up with Etsy Wholesale for their Open Call program.

Currently in its second year, Open Call is a chance for independent designers to introduce their products. For giggle, it’s an opportunity to get these designers out in front of our customers and offer new, one-of-a-kind creations. Chief Merchandising Officer, Kit, had a chance to sit down with one of the designers to offer advice and feedback.


Etsy Open Call

“We’re thrilled about working with Etsy to find fresh talent and unique designs for giggle.”

Looking to get in on Etsy Open Call? Starting today, designers can submit their designs via social media by tagging us on social media using the #EtsyOpenCall hashtag and entering through Etsy’s Open Call. Find us under @healthyhappybaby on Instagram and @giggle on Twitter. Submissions will be accepted until July 14.

Once we’ve reviewed all entries, we’ll select our top picks based on our giggle criteria, which is used to help us curate our product assortment. Each designer we select will have a line that satisfies at least two of the following criteria:
Healthy: made with safe or organic materials
Innovative: smart products that do more
Best Basics: everyday baby essentials
Travel-friendly: lightweight & portable
Space-saving: compact & easy to store
Responsible: eco-friendly or locally produced
Happy: unique & special

Chosen designers will be invited to Etsy’s educational workshops on August 22. The following day, designers will show off their product line and give their final pitch. A Golden Purchase Order will be awarded to the winner by giggle. This guarantees that we will purchase products from that designer to sell both in our stores and online. That’s only the start! We’ll promote the winner with a feature on our website, within our email, on our blog, and of course, via social media. So start applying!

More details can be found at Etsy Open Call.

Etsy Open Call 2016